František Mala is a driven customer-centric telecommunications executive with more than 15 years of experience in T-Mobile Czech Republic and in other telecom companies acquired by Deutsche Telekom. His career developed over several commercial roles ever increasing in complexity, ranging from customer service to marketing and overall residential commercial leadership role. With a solid marketing and finance background, František Mala successfully led various commercial transformation and improvement projects driving increase of revenues, market share, customer satisfaction and operational efficiency. Before joining Telekom Romania, František Mala was Chief Commercial Officer Consumer Segment, T-Mobile Czech Republic.